Field notes

Writing by humans who do the work.

No AI slop. No 'ultimate guides'. Just essays on what's actually working — and what isn't — across SEO, AEO, Google Ads, web, and growth.

EMAIL MARKETING|WEB DESIGN
Email Marketing Isn't Dead, Your List Is Bored: Revive It & Profit
Email Marketing|Web Design

Email Marketing Isn't Dead, Your List Is Bored: Revive It & Profit

You've heard the whispers, maybe even shouted it yourself in frustration: "Email marketing is dead!" Social media dazzles, new platforms emerge, and the sheer v…

Abdul Vasi · 23 Apr 2025 · 2 min read
SOCIAL MEDIA|SOCIAL MEDIA MARKETING|VOICE SEARCH
Social Media is Noise? Cut Through It & Generate Real Leads
Social Media|Social Media Marketing|Voice Search

Social Media is Noise? Cut Through It & Generate Real Leads

Scroll through any social media feed – Facebook, LinkedIn, Instagram, Twitter, TikTok – and you're bombarded. Updates, ads, memes, news, opinions, promotions...…

Abdul Vasi · 21 Apr 2025 · 2 min read
WEB DESIGN
Content Marketing That Converts: Quit Writing Fluff, Start Making Money
Web Design

Content Marketing That Converts: Quit Writing Fluff, Start Making Money

Content marketing. It’s hailed as the cornerstone of modern digital strategy. "Content is king," they chant. So, you dutifully climb onto the hamster wheel. You…

Abdul Vasi · 19 Apr 2025 · 2 min read
SEO|WEB DESIGN
Stop Burning Cash: 6 Digital Marketing Hacks
SEO|Web Design

Stop Burning Cash: 6 Digital Marketing Hacks

Digital marketing holds immense promise: targeted reach, measurable results, and unprecedented connection with potential customers. Yet, for many businesses, it…

Abdul Vasi · 17 Apr 2025 · 2 min read
WEB DESIGN
Design Trends Are Trash: Focus on These Timeless Principles That Convert
Web Design

Design Trends Are Trash: Focus on These Timeless Principles That Convert

In the fast-paced digital world, the pressure to be current is immense. Every year, a new wave of design trends crashes onto the shore: neomorphism, glassmorphi…

Abdul Vasi · 15 Apr 2025 · 2 min read
WEB DESIGN
Speed Kills (Your Conversions): Make Your Website Blazing Fast
Web Design

Speed Kills (Your Conversions): Make Your Website Blazing Fast

In the digital realm, speed isn't just a feature; it's the bedrock of the user experience. We live in an age of instant gratification, where patience wears thin…

Abdul Vasi · 14 Apr 2025 · 2 min read
VIDEO MARKETING|VOICE SEARCH|WEB DESIGN
Landing Page Autopsy
Video Marketing|Voice Search|Web Design

Landing Page Autopsy

You meticulously crafted the ad copy. You targeted the perfect audience. You launched the campaign with high hopes, watching the clicks roll in. But then... not…

Abdul Vasi · 13 Apr 2025 · 2 min read
SEO|WEB DESIGN
Mobile Design Isn't Optional, It's Everything
SEO|Web Design

Mobile Design Isn't Optional, It's Everything

Look around you. In cafes, on public transport, waiting in line, even during meetings – smartphones are ubiquitous. They are no longer just communication device…

Abdul Vasi · 12 Apr 2025 · 2 min read
WEB DESIGN
Why Your Web Design is Killing Sales (And the Fix)
Web Design

Why Your Web Design is Killing Sales (And the Fix)

You've done the hard work. You've invested in SEO, poured money into ads, built a social media presence, and traffic is coming to your website. Yet, the needle…

Abdul Vasi · 11 Apr 2025 · 2 min read
WEB DESIGN
Your Homepage Sucks: 6 Design Changes to Stop Losing Customers Instantly
Web Design

Your Homepage Sucks: 6 Design Changes to Stop Losing Customers Instantly

Let's be honest, the title is provocative. "Your Homepage Sucks" isn't exactly subtle. But in the fast-paced, unforgiving digital landscape, subtlety often gets…

Abdul Vasi · 10 Apr 2025 · 2 min read
SOCIAL MEDIA|WEB DESIGN
Website Bleeding Visitors? 5 UX Fixes to Plug the Leaks NOW.
Social Media|Web Design

Website Bleeding Visitors? 5 UX Fixes to Plug the Leaks NOW.

Your website traffic graph looks like it’s hemorrhaging. Visitors land, glance around confused or disgusted, and hit the back button faster than a politician do…

Abdul Vasi · 9 Apr 2025 · 2 min read
SEO|WEB DESIGN
Mobile-First SEO is Non-Negotiable
SEO|Web Design

Mobile-First SEO is Non-Negotiable

Let’s cut through the noise. For over 25 years, I've been leading SeekNext, watching the digital tectonic plates shift. And the most significant, irreversible e…

Abdul Vasi · 7 Apr 2025 · 2 min read