The Challenge
UrbanKart, a fast-growing e-commerce platform selling urban lifestyle products, was struggling with organic visibility. Despite having 15,000+ products, only 12% were indexed by Google. Their organic traffic had plateaued at 45,000 monthly visitors, and they were losing market share to competitors ranking for high-intent keywords.
Our Solution
We implemented a comprehensive technical SEO overhaul starting with site architecture restructuring. Created dynamic XML sitemaps segmented by category, fixed crawl budget issues by eliminating duplicate pages, and implemented proper canonical tags. Developed a content hub strategy with buying guides and comparison articles targeting long-tail keywords. Built high-authority backlinks through digital PR campaigns featuring their sustainability initiatives.
Results & Impact
Organic traffic increased from 45,000 to 285,000 monthly visitors (533% growth)
Product page indexation improved from 12% to 94%
Ranking for 2,400+ commercial keywords on page 1
Revenue from organic search grew by 412%
Domain authority increased from 34 to 58
SeekNext transformed our SEO from an afterthought to our primary growth channel. The structured approach and transparent reporting made all the difference. We now outrank competitors who have been in the market for decades.
Rajesh Sharma
Head of Digital, UrbanKart
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