The Challenge
PropNest, a premium real estate brokerage, struggled to compete online against portal giants like 99acres and MagicBricks. Their website received only 3,000 monthly visitors, and lead generation was entirely dependent on expensive portal listings and referrals.
Our Solution
Built a hyperlocal SEO strategy focusing on micro-markets. Created 300+ neighborhood guides with detailed locality information, price trends, and amenity maps. Developed project-specific landing pages with virtual tours and floor plan schema. Implemented a review generation system and optimized for "property + locality" long-tail keywords.
Results & Impact
Organic traffic grew from 3,000 to 67,000 monthly visitors
Generating 450+ qualified leads per month from organic search
Ranking #1 for 120+ "property in [locality]" keywords
Reduced dependency on portal leads by 70%
Average lead quality score improved by 45%
We were skeptical about competing with the big portals, but SeekNext showed us how to win in our local markets. The quality of leads from organic search is significantly higher than what we get from portals.
Mohammed Ismail
Director, PropNest Realty
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