The Challenge
Café Arabica, a specialty coffee chain with 8 outlets in Bangalore, had stagnant social media presence with only 4,500 Instagram followers. Engagement rate was below 1%, and social media drove zero measurable footfall to their cafés.
Our Solution
Developed a content strategy centered on coffee culture and behind-the-scenes storytelling. Created "Coffee Master" video series featuring baristas. Launched user-generated content campaigns with branded hashtags. Implemented location-based Instagram ads targeting coffee enthusiasts within 5km of each outlet. Partnered with local micro-influencers for authentic reach.
Results & Impact
Instagram followers grew from 4,500 to 48,000 (967% increase)
Engagement rate improved from 0.8% to 6.2%
Social media-attributed footfall: 2,200+ customers monthly
User-generated content: 3,500+ posts with brand hashtag
Influencer collaborations generated 2.8M+ impressions
SeekNext turned our Instagram into a community, not just a marketing channel. Customers now tag us in their stories daily, and we see new faces mentioning they found us on Instagram.
Priya Nair
Marketing Head, Café Arabica
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