The Challenge
GreenLeaf, a farm-to-table organic produce company, needed an e-commerce website that communicated their sustainability story while making ordering seamless. Their existing site had a clunky checkout process with 75% cart abandonment.
Our Solution
Designed an earthy, nature-inspired e-commerce experience with farm imagery and handcrafted visual elements. Created an interactive "Farm to Your Door" journey visualization. Implemented subscription box customization with drag-and-drop interface. Built a streamlined 3-step checkout with multiple payment options including COD. Added real-time delivery tracking and farm blog integration.
Results & Impact
Cart abandonment reduced from 75% to 28%
Subscription sign-ups: 1,800+ in first 6 months
Average order value increased by 45%
Repeat customer rate: 72%
Mobile conversions improved by 210%
The website captures our farm's essence beautifully. Customers say shopping with us feels personal, not transactional. Subscription numbers exceeded our 12-month target in just 6 months.
Thomas Mathew
Founder, GreenLeaf Organics
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