Author: vasi@abdulvasi.me

Quick Answer: Drip campaign creation is about building automated email sequences triggered by specific user actions. Forget blasting everyone with the same message. A good drip campaign delivers relevant content to the right person at the right time, often over a few weeks or months, nurturing them towards a sale or other desired outcome. Think personalized follow-ups, not spam. I see the same thing happen over and over here in Bangalore. A business owner gets excited about “marketing automation.” They read a few articles online, maybe watch a webinar. Next thing you know, they are neck-deep in software, trying to…

Quick Answer: Email automation setup is more than just picking a tool. You need to map your customer journey, segment your audience properly, and write emails that don’t sound like a robot. Expect to spend at least 2-3 weeks planning before you even touch the software. Getting the list segmentation right upfront saves headaches later. You are thinking about email automation. Good. Email marketing is not dead. I have been saying this for years. What *is* dead is batch-and-blast emailing to everyone on your list. Nobody wants that in 2026. The secret? It is effective email automation setup. But here…

Quick Answer: Email campaign management is about more than just sending emails. It’s a full cycle that includes planning, creating, sending, tracking, and optimizing your emails to reach the right people with the right message at the right time. Expect to spend at least 10-15 hours per week on a serious email campaign, and constantly be testing new ideas. Email marketing. It’s still around, isnt it? You might think email is old news, but I am here to tell you, done correctly, its still one of the best ways to reach your customers. The trick is understanding that effective email…

Quick Answer: Looking for email marketing services? Expect to pay anywhere from 10,000 to 1,00,000+ per month, depending on the agency and the scope. The real value comes from a strategy that improves deliverability, segmentation, and automation. Don’t just chase vanity metrics like open rates; focus on conversions and ROI over a 6-12 month period. You know, so many businesses in Bangalore think email marketing is dead. It is not. It is just done badly. I see companies throwing money at email marketing services, hoping for a quick fix. They send out generic blasts, buy lists (never do that!), and…

Quick Answer: Cross-platform remarketing shows your ads to people who’ve interacted with your business on one platform (like your website) while they’re using a different platform (like Facebook or YouTube). Its about staying top-of-mind. If someone browsed your products last week, cross-platform remarketing ensures they see relevant ads across the web, increasing the chances they’ll come back and buy. Its a strategy that usually takes 2-3 months to show real impact. You know how it is. Someone visits your website, maybe adds something to their cart, thenpoof. Gone. You are left wondering what went wrong. Thats where cross-platform remarketing comes…

Quick Answer: Google remarketing campaigns let you show ads to people who have already visited your website. The trick is to segment your audience *properly*. Don’t just blast everyone with the same ad. Think about where they went on your site, what they looked at, and target them with something relevant to *that*. Expect to test variations for at least 3-4 weeks to see what is working. Google remarketing campaigns. Everyone *says* they are easy. Set up a tag, create some ads, boom, profit. If only it were that simple. I have been doing digital marketing in Bangalore for close…

Quick Answer: Facebook retargeting ads in 2026 are all about hyper-personalization and anticipating user needs. Forget broad audience segments. Think micro-moments and predictive AI. If your retargeting isnt using first-party data to predict *intent*, youre wasting money. Expect to see 30-40% better results by focusing on intent-based retargeting versus generic product pushes. Here’s a truth most agencies don’t tell you. Facebook retargeting ads? They are not magic. They are not a “set it and forget it” thing. I’ve seen too many businesses in Bangalore treat them that way. You launch a campaign, show some product images to people who visited…

Quick Answer: Dynamic remarketing setup involves connecting your product catalog to your ad platform (like Google Ads), creating targeted audiences based on website behavior, and crafting ads that showcase products those users viewed. It’s not a one-time thing; expect to spend about 1-2 weeks initially setting it up, then ongoing optimization to get the best return on your ad spend. Dynamic remarketing. Everyone talks about it. But is it really as simple as they say? I’ve been doing digital marketing in Bangalore for 25 years. I’ve seen a lot of “easy” solutions come and go. Getting your dynamic remarketing setup…

Quick Answer: A modern remarketing strategy in 2026 requires hyper-personalization driven by first-party data. Expect to see less broad retargeting and more focus on individual customer journeys, with creative tailored to each stage. Don’t be surprised if 50% or more of your remarketing budget goes towards data management and creative testing. So, you are thinking about your remarketing strategy. Good. It is not going away, no matter what anyone tells you. But it *is* changing. What worked even a year or two ago might be leaving money on the table now. The old way? Show everyone the same ad. Hope…

Quick Answer: Retargeting campaign management means showing ads to people who’ve already interacted with your brand. It’s not just about throwing more ads at them. A good strategy focuses on segmenting your audience based on their behavior (visited a product page, abandoned cart, etc.) and showing them relevant, personalized ads. Expect to see results within the first month, but constantly optimize. You should be looking at a 2x-3x return on ad spend (ROAS) after 90 days if you are managing your retargeting campaigns correctly. Look, you know retargeting works. You have seen it yourself. But is it working *well* for…