Author: vasi@abdulvasi.me

Abdul Vasi is a digital strategist with over 25 years of experience helping businesses grow through technology, marketing, and performance-led execution. Before starting this blog, he led a successful digital agency that served well-known brands and individuals across various industries. At Seeknext.com, he shares practical insights on Digital Marketing, business, Social Media Marketing and personal finance, written to simplify complex topics and help readers make smarter, faster decisions. He is also the author of 4 published books on Amazon, including the popular title The Good, The Bad and The Ugly.

Social Commerce Advertising: The B2B Growth Hack You’re Ignoring Let’s be brutally honest: most B2B companies are stuck in 2010 when it comes to social media. They’re posting white papers and product updates into the void, hoping for leads. Forget that nonsense. Social commerce advertising for B2B isn’t about vanity metrics; it’s about turning social platforms into revenue engines. It’s time to treat social media less like a billboard and more like a highly targeted sales force. The opportunity is massive. B2B buyers are online, researching solutions, and engaging in social discussions. If you’re not strategically using social commerce ads…

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Messenger Ads Campaigns: Drive Leads & Sales Like a Pro Tired of your ad budget vanishing into the black hole that is Facebook’s algorithm? Yeah, me too. Most marketers are stuck treating Facebook like it’s 2012. Newsflash: it’s not. If you want to cut through the noise and actually convert, you need to be where your customers *actually* are: in their DMs. We’re talking about using strategic messenger ads campaigns. It’s not just another shiny object; it’s a direct line to qualified leads and skyrocketing sales, when done right. And that’s a big “when.” Forget interruptive banner ads and pray-and-spray…

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WhatsApp Ads Management: A B2B Guide for Indian Businesses WhatsApp is no longer just for sharing cat videos. It’s a battlefield for B2B attention, and if you’re not armed with a solid strategy for WhatsApp business ads management, you’re handing your competition a win. Let’s be real, most “experts” are regurgitating the same outdated tips. This guide cuts through the noise. It’s time to treat WhatsApp like the serious marketing channel it is, especially in India. The opportunity is massive. With over half a billion users in India alone, WhatsApp offers unparalleled reach. But reach without a rock-solid strategy is…

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Effective Social Media Influencer Ads: A B2B Guide (From Someone Who’s Seen It All) Alright, let’s talk social media influencer ads. Not the Instagram filter version, but the kind that actually moves the needle for B2B. Forget everything you’ve heard about viral dances and product unboxings. We’re here for leads, not likes. I’m Abdul Vasi, founder of SeekNext.com, and I’ve been wrestling with digital marketing for a quarter-century. I’ve seen trends come and go faster than my morning coffee gets cold. Influencer marketing? It’s not new. It’s just been repackaged for the TikTok generation. Why B2B Influencer Ads Are Different…

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Sponsored Post Management: Streamlining Success I’m Abdul Vasi, founder of SeekNext.com. I’ve spent the last 25 years immersed in the digital marketing world. And let me tell you, I’ve seen it all. Sponsored posts? They’re a goldmine. But only if you manage them right. This isn’t about just slapping up a post and hoping for the best. This is about strategy, precision, and maximizing your ROI. It’s about turning sponsored posts into a powerhouse for your brand. Why Sponsored Post Management Matters Because time is money. Every minute you waste on inefficient processes is a minute your competitors are using…

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Story Ads Management: Simplified Success Hey there, I’m Abdul Vasi, founder of SeekNext.com, and I’ve been wrestling with the digital marketing beast for 25 years. I’ve seen it all, from banner ads that blinded you to pop-ups that made you want to throw your computer out the window. And now, we have story ads. They’re flashy, attention-grabbing, and potentially incredibly effective… if you know what you’re doing. But let’s be honest, a lot of businesses are fumbling around in the dark when it comes to story ads management. They’re wasting money, time, and energy on campaigns that go nowhere. I’m…

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Video Ad Production for Social Media: Simplified By Abdul Vasi, Founder of SeekNext.com Introduction Let’s cut to the chase. You’re here because you know video ads are important, but maybe the process seems complicated. It doesn’t have to be. I’m Abdul Vasi, founder of SeekNext.com, and I’ve been in the digital marketing game for 25 years. My goal is to give you a straightforward, no-nonsense approach to video ads production for social media. Why This Matters If you’re not using video ads, you’re missing out. Plain and simple. People are glued to their phones, and video grabs attention like nothing…

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Mastering Social Media Takeovers: The Only Guide You’ll Ever Need Let’s cut the crap. You’re a business owner or CMO in India, and you’ve heard the buzz about social media takeovers. You’re likely wondering if they’re just another fleeting trend, a shiny object, or a genuinely powerful tool for growth in a market that’s more competitive than ever. I’m here to tell you, with 25 years in this brutal digital trenches, that well-executed social media takeover campaigns are not just effective, they’re essential. So, what are we talking about? At its core, a social media takeover campaign involves temporarily handing…

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Let’s be brutally honest: most businesses completely screw up their social media event coverage. They see an event, they post a few pictures, maybe a quick video, and then wonder why it didn’t move the needle. This isn’t just a missed opportunity; it’s a colossal waste of resources, time, and potential brand exposure. Strategic social media event coverage in 2026 is no longer about simply documenting an occurrence. It’s about crafting a compelling, multi-channel narrative that engages your target audience, drives measurable actions, and extends the event’s lifecycle far beyond its physical duration. If you’re not approaching your social media…

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Forget what you think you know about social media in B2B. This isn’t about chasing likes or posting pretty pictures for Diwali or Christmas. This is about precision, timing, and revenue. We’re talking about strategically deployed seasonal social media campaigns that don’t just make noise, but actually drive qualified leads and conversions. I’m Abdul Vasi, founder of SeekNext.com, and for 25 years, I’ve seen what works and what utterly fails in digital marketing. By 2026, if your B2B seasonal social media campaigns aren’t an integral, high-performing part of your strategy, you’re not just falling behind – you’re becoming obsolete. The…

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