The Challenge
Heritage Hotels, operating 6 palace hotels across Rajasthan, depended heavily on OTAs (60% of bookings) with high commission costs. Direct bookings were minimal, and their rich heritage stories weren't being told digitally. International tourists didn't discover them organically.
Our Solution
Created a storytelling-first content strategy celebrating royal heritage and local culture. Developed destination guides for each region, behind-the-scenes content featuring palace restoration stories, and cultural experience itineraries. Built a travel blog targeting international keywords. Launched email newsletter with exclusive heritage stories and member-only offers. Created video content for YouTube targeting travel planners.
Results & Impact
Direct bookings increased from 40% to 68%
OTA dependency reduced, saving ₹2.2 Cr in commissions
International organic traffic grew by 290%
Email list: 45,000 subscribers with 42% open rate
Average booking value increased by 35%
Our palaces have centuries of stories, and SeekNext helped us tell them to the world. Guests now book directly because they've already fallen in love with our heritage through content. The commission savings alone justified the investment.
Kunwar Pratap Singh
Director, Heritage Hotels Group
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