The Challenge
TechForge, a B2B SaaS company offering enterprise solutions, struggled to generate inbound leads. Their content was technical but not strategic—white papers gathered dust and blog posts had no distribution strategy. Sales team had no content ammunition for different buying stages.
Our Solution
Built a full-funnel content engine aligned with buyer journey stages. Created awareness content (industry reports, trend analyses), consideration content (comparison guides, ROI calculators), and decision content (case studies, implementation guides). Developed sales enablement library with battle cards and objection handlers. Implemented content distribution through LinkedIn, email, and syndication partners.
Results & Impact
Inbound leads increased from 20 to 180 monthly
Sales cycle reduced by 35%
Content-influenced pipeline: ₹12 Cr
LinkedIn engagement grew by 400%
Whitepaper downloads: 4,500+ in 9 months
SeekNext helped us understand that content is not about volume but about serving buyers at every stage. Our sales team now has the right content for every conversation. The pipeline impact speaks for itself.
Deepak Krishnamurthy
VP Marketing, TechForge
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