The Challenge
Luxe Jewels, a heritage jewellery brand with 50+ years of legacy, needed to attract younger affluent customers without diluting their premium positioning. Their social media presence was minimal, and they were losing relevance with millennials and Gen-Z buyers.
Our Solution
Created a "Heritage Meets Modern" content narrative. Produced cinematic videos showcasing craftsmanship and artisan stories. Launched Pinterest strategy targeting wedding planners and brides. Developed Instagram aesthetic with consistent luxury visual language. Partnered with celebrity stylists for red carpet moments and created shoppable posts for entry-level luxury pieces.
Results & Impact
Instagram followers grew to 125,000 with 78% aged 25-40
Pinterest driving 40% of website traffic
Social commerce revenue: ₹2.4 Cr in first year
Brand search volume increased by 180%
Store visits from social media: 450+ monthly
SeekNext understood our brand heritage and helped us speak to a new generation without compromising our legacy. The content quality rivals international luxury brands.
Kavita Singhania
Creative Director, Luxe Jewels
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