The Challenge
FitZone, a premium gym chain with 12 locations across Delhi NCR, faced declining membership renewals and struggled to attract the younger demographic. Their social media felt corporate and failed to build community among members.
Our Solution
Repositioned social media as a fitness community hub. Launched transformation Tuesday featuring real member journeys. Created workout challenge campaigns with leaderboards. Developed trainer spotlight reels showcasing personality and expertise. Implemented a referral program promoted through social channels with trackable codes.
Results & Impact
Combined social following grew from 15,000 to 95,000
Membership inquiries through social: 800+ monthly
Member retention improved by 35%
Referral program generated 1,200+ new members
Video content averaged 150,000 views per reel
Our gyms now feel like communities, and social media is the thread connecting everyone. The member transformation stories have become our most powerful marketing asset.
Arjun Mehta
CEO, FitZone Fitness
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