The Challenge
EduVerse, an online learning platform offering professional certification courses, faced intense competition from established players. Their cost per acquisition through paid ads was unsustainable at ₹2,800, and organic traffic contributed only 8% of total enrollments.
Our Solution
Executed a content-led SEO strategy targeting the entire student journey. Created comprehensive course comparison guides, career path articles, and skill gap analysis tools. Optimized existing course pages with enhanced descriptions, curriculum schema, and student reviews. Developed a programmatic SEO approach generating 500+ location-based landing pages for "course + city" searches.
Results & Impact
Organic enrollments increased from 8% to 42% of total
Cost per acquisition dropped from ₹2,800 to ₹650
Ranking for 3,200+ education-related keywords
Blog traffic grew from 12,000 to 180,000 monthly visitors
Course page conversions improved by 85%
SeekNext helped us build a sustainable acquisition channel. Their data-driven approach and deep understanding of the EdTech space delivered results beyond our projections.
Vikram Reddy
Co-founder, EduVerse
Ready to Transform Your Business?
Let's discuss how we can achieve similar results for your company.
Start Your Project